Our Story

Education, Service, and Ambition

Dusty Rhodes was raised in Summerton, SC. After attending The Citadel Military College for two years, Dusty joined the U.S. Army, where he served four years until he was honorably discharged in 1971.  When Dusty returned to Summerton, he worked in the family business, Rhodes Truck Stop. After two years as General Manager, Dusty decided to finish his degree at The Baptist College of Charleston, where he graduated in 1975.

Dusty started working for Jostens in 1975 as an associate, and eventually obtained a small sales territory of his own. From his humble beginning, Dusty made it his mission to take great care of the students and build lasting relationships with the school personnel. Since 1978, Dusty and his organization have been focused on creating an experience that is unmatched not only in this industry, but across all sectors.  

After decades of growth, mostly from referrals, Dusty and his team have reached the prestigious Top 20 award consecutively for 33 years. In 1993, the Rhodes Graduation Services, Inc. (RGS) was named the number one provider in the country, and they’ve achieved the prestigious honor eight more times since then. The values and systems put in place decades ago remain today as RGS continues to be the fastest growing and largest office for Jostens, nationwide.

Dusty’s Sons Join the Team

Dusty’s oldest son, Thomas, joined the team after graduating from Clemson University in 2006. He spent the first several years learning the business from the ground up and is now President of RGS. Dusty’s second son, Austin, joined the team after graduating from Clemson University in 2012. He spent his first year learning all levels of the company and is now the Vice President of Business Development.

RGS is the largest operation in the 118-year history of Jostens. Dusty, Thomas, Austin and their team continues to grow and deliver the best products at the most competitive prices in the industry. They appreciate all the meaningful relationships they have made with schools, administrators, faculty, parents and most importantly, the students.